How to Use Mobile Analytics to Drive Your App Strategy

Applications Development in India

That might sound obvious, but you’d be surprised how many app development projects begin with decision makers blinded by a certain technology, or by the sheer brilliance of their app idea. During our mobile app strategy engagements, we help clients define what their idea truly could — and should — become. We help them break ideas down to the very core, finding the intersection of where a user problem and business opportunity overlaps, then start to build the definition for what will become the app MVP (minimum viable product).

Setting goals and defining key performance indicators (KPIs) — and building a mobile analytics strategy — must be part of this crucial upfront work. When you sit down to decide what you want to achieve, what features you plan to include in the app, as well as your brand strategy, you should also be thinking about what your KPIs will be and how you will determine whether you’re achieving them. How will any given feature contribute to your success metrics and what will you need to test to see how the feature will help meet your larger objectives?

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